WWD report today about the creation of a new perfume project and brand called Pour le Monde (For the World). Despite its French name, it is an American label and this fact is much more apparent in the kind of inspirational fragrance names they chose: Together, Envision and Empower...
The vision behind the brand founded by former publishing executive Wendi S. Burger is motivated by the philantropic tradition while aiming to develop a perfumery which is 100% natural, hence the tag line "Pour le Monde®, 100% natural fragrances and Charity for the World®!"
They stress that unlike most brands, their commitment to doing good is ongoing and part and parcel of the business model of the brand, instead of being limited to short periods of time as is more usual.
Symrise Pure Scents is the fragrance industry partner in this project. If natural perfumes can be perceived to be the type of perfumery made principally by indie perfumers, the interest has been growing in scale and is relayed by major fragrance companies. It remains however, paradoxically with regard to the long history of naturals, a "young perfumery" for 21st century perfumers and suppliers who have been trained with the synthetics-plus-naturals frame of mind. “Creating natural fragrances is difficult, but not impossible,” said Debra Bornstein, vice president, NA Fragrance Creation, Home & Personal Care at Symrise. The challenge was constructing the scent with a limited palette. “Our team thrives on this challenge.”
Together is "an exquisite bouquet of freesia, jasmine and violet isolates with an alluring combination of woodsy back notes."
10% of the net sale of TOGETHER benefits the Cancer Support Community. Let’s all get TOGETHER, “So that no one faces cancer alone ®.”
Envision is "A decadent blend of Italian bergamot and pink peppercorn; touches of Brazilian orange and Persian lime lusciously mixed with French lavender. The aromatic base notes of patchouli, mixed woods and pure Madagascar vanilla make ENVISION irresistibly sensual..."
10% of the net sale of ENVISION benefits the National Multiple Sclerosis Society. ENVISION a world free of MS! Join the Movement ®.
Empower is "A crisp, sparkling blend of citrus top notes interspersed with an herbaceous mix of spearmint, lemongrass and basil. A dry down of subtle woods make EMPOWER clean, contemporary and incredibly all natural."
10% of the net sale of EMPOWER will benefit Guiding Eyes for the Blind. Dogs that EMPOWER the blind, visually impaired and children with autism.
Pour le Monde are said to be free of chemicals including phthalates, chemical sunscreens, petrochemicals, synthetic fragrances and dyes. They are certified by the Natural Products Association, PETA’s cruelty-free, vegan bunny logo, The Forest Stewardship Council seal and The Certified Vegan logo.