Chloé have started the international roll-out of the latest flanker to their successful pillar scent Chloé Eau de Parfum launched in 2008. It is called Roses de Chloé and aims to bring out the tender and romantic sides in women...
The advertising looks like a Cacharel advert ,which is the brand that comes to mind when the motif of the "jeunes filles en fleurs" appears. See for instance our review of Anaïs Anaïs and the second advert inside the post.
Perfumers Michel Almairac and Mylène Alran of Robertet co-created the composition. They previously collaborated on Charriol Imperial Saphir.
"Roses de Chloé is an invitation to tenderness. The rose immediately exudes incredible freshness,"
Roses de Chloé eau de toilette opens on fresh, fruity and aromatic head notes of bergamot, tarragon and lychee. The heart features a bouquet of Damask roses, magnolia and cedarwood. Musk and amber are the signature of the base.
In France, where the perfume will launch from Spring 2014, the TV commercial announces the upcoming launch.
Entitled "Blowing Roses", the choreography is by a duo named I Could Never Be a Dancer. The music is by French electro artist Jackson and his Electronic Band.
Each dancer is meant to symbolize a petal of rose blown by the wind before blooming and turning into a kailedoscopic rose.
Via press release