The latest addition to the James Bond 007 scent-bar franchise is called Quantum.
"Quantum, the third installment to the dangerously sophisticated James Bond 007 fragrance line, comprises a truly masculine and invigorating array of ingredients, combined to bring to life Bond’s sense of cool under pressure."...
The composition almost reads like a pamphlet for aromatherapy taking inspiration from the cool-and-collected persona of James Bond 007. Sandalwood is a key note ensuring focus and calmness. Two main accords play out Bond's attributes. And since the copy is priceless, we're reproducing it below,
"The Raw Masculinity Accord in the fragrance drives reassurance, via a classic masculine groomed scent character generations of men will relate to. Quantum opens with intensely potent Juniper Berries, evocative of Vesper Martini, with the resonance of Bergamot imparting an energizing citrus hit, to reflect Bond’s anticipation for the challenge.
The deep woods of this accord are consistently masculine in their scent character, with the influence of Sandalwood in particular being associated with spiritual calm and focus – a virtue Bond is renowned for.
As the pressure of the challenge intensifies, mental focus and composure become key. The Composure Accord takes action to complement and invigorate Bond’s readiness, reflected through the Raw Masculinity Accord. The reminiscent scent of leather, a luxurious and robust material featured in Bond’s elite and exclusive sports cars, is a key component to the Composure Accord; imparting its timeless and deep aroma to convey Bond’s intense mental focus. Enhanced by fragrant Violet Leaf, the Composure Accord awakens the senses enabling men everywhere to keep their cool when the stakes are high."
This is the 3rd composition under Bond's name and the 4th collectible bottle for fans since the Gold Edition was a 50th anniversary edition for the signature scent, the original, which had been followed by Ocean Royal.
The fragrance industry and the entertainment industry are working closely together in this case. A personal code can be found in each fragrance box giving you access to exclusive online content about the James Bond 007 franchise on screen as well.