American fashion designer Tory Burch launched her debut perfume called Tory Burch Eau de Parfum. The main idea for the fragrance was to translate tomboy-meets-feminine-fashion in an attempt to make the scent feel authentic thanks to autobiography while expressing the brand founder's latter-day interest in all things feminine, including fashion but especially lifestyle...
Burch is quick to pinpoint that the lifestyle concept is more important to her than fashion.
The fragrance, which was composed under the aegis of the Estée Lauder cos. in collaboration with Karyn Khoury, is a floral citrusy perfume reflecting the sporty orientation and active lifestyle of the designer.
It opens with notes of grapefruit, pink pepper, currant buds and leaves, mandarin and neroli. The heart features peony, tuberose, mimosa, jasmine, carrot seed and sweet alyssum. The base rests on cedar, sandalwood, white musk, and especially vetiver.
This last note was an essential addition for Burch as it is like the olfactory signature of the Burch tribe,
"That’s the thing, we wanted it to be feminine and masculine — we thought, 'How do we do a tomboy fragrance that's also feminine?' My dad wore a vetiver-based scent, and I loved the note, too. So, I thought it would be really interesting to take the concept of a men’s fragrance as sort of the base, but then make it fresh and wearable. So, I added that feminine, floral element — and that was the beginning of a two-year blending process."
The EDP is part of a beauty lineup.