A new duo of perfumes aiming the global luxury market was launched by Sterling Parfums called Oros pour Femme and Oros pour Homme. "Made with Swarowski elements" is engraved on the bottles to underline co-branding and a touch of preciousness...
Oros Pour Femme opens on sparkling top notes of bergamot, pear and lily leading to a sensuous floral blend of ylang-ylang, absolute tuberose and absolute jasmine. The dry-down features white musk, patchouli and amber.
It's "elegant, provocative and free spirited, full of passion and emotion"
Oros Pour Homme opens with citrus accords and pink pepper fading into a sensual blend of spices and jasmine. The dry-down rests on guaicwood, patchouli and sandalwood.
The ad copy promises men that "This all-pervasive scent gives to its wearer an esoteric and fascinating feel enjoyed by men who are avid for energy, sports and adventure."
The fragrances were created by Armaf Inc France, "with the help of connoisseurs, who have played an immense role in making Oros a unique fragrance, and added personality to the packaging,” said Amit Vardhan, sales and marketing director of Sterling Parfums. "
Roll-out is projected to take place in 81 countries within 60 days of launch.