Armani have announced that American actor Chris Pine is to be the new spokesperson for their fragrance Armani Code for Men...
Pine is best-known for his role in the Star Trek feature movie from 2009 and subsequent sequel Star Trek Into Darkness released last year. He is currently filming a new movie entitled “Z for Zachariah” together with Oscar nominee Chiwetel Ejiofor which is set to be released in 2015.
A rep for Giorgio Armani said,
"Chris perfectly embodies the brand's spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance,"