Ralph Lauren are releasing a new women's perfume in their Romance franchise called Midnight Romance...
The fragrance is a floriental composition co-signed by perfumers Honorine Blanc and Alberto Morillas of Firmenich.
The eau de parfum opens on top notes of raspberry, bergamot, and lychee. The heart is floral with Grandiflora jasmine, freesia and peony. Base notes are a dark vanilla, Ambroxan, and iris absolute.
As always, the ad campaign is key for the aspirational American fashion and lifestyle brand which is part of the L'Oréal group. The imagery was shot by photographer Bruce Weber and is fronted by model Anna Selezneva.
Ralph Lauren's credo in perfume he expressed thus,
"I believe in fragrances that go beyond fashion, that capture the essence of a certaing way of living."
The ad visual subliminally taps into the bodice-ripper genre revealing the romance-novel influence on the fragrance story blending together here with a fairy-tale Cinderella theme whereby on the stroke of midnight social conventions and sartorial barriers start to loosen.
In other current fashion news, Ralph Lauren is the official outfitter for the United States Olympic Team for the 2014 Winter Olympics Games in Sotchi.
Via The Fashion Spot; Facebook