Cartier have launched a new version of their classic men's perfume Déclaration (1998) called Déclaration L'Eau (2014)...
This latest flanker is said to be a more aromatic and aquatic interpretation of the first - and then it's also an ego booster.
The scent reportedly targets a man who thinks of himself as a man of truth who says things that count. It is also meant for a man who is sure of his choices, of his feelings. It is a fragrance of emotions, one that you can't forget.
Past the unbriddled lyricism of the ad copy, we guess this means you need to wear this eau de toilette to make sure it suits you, or your image. It also makes you realize how mollycoddling perfume advertizing copy can be.