For summer 2014, Hugo Boss are launching a new perfume for women called Ma Vie (My Life), which is fronted by actress Gwyneth Paltrow, the brand ambassador...
The tag line is "Feminine, Strong, Independent,"
The new pastel pink flacon holds a jus which is said to be destined for business women who know how to enjoy life and its simple pleasures.
The eau de toilette features opening notes of cactus flower for a fresh and modern accent. It is showcased in the advertising.The heart features a floral bouquet of jasmine, pink freesia and rose buds, creating a feminine aura. The base was meant to express strength and confidence thanks to woods and in particular, cedarwood.