Gucci will launch a new counterpart to Gucci Première Eau de Parfum (2012) called Gucci Premère Eau de Toilette from October 2014...
The advertising campaign leading lady is actress Blake Lively. She said,
“For me, fragrance is bottled confidence. You spray it and you immediately feel empowered - there’s a sensuality that comes with fragrance and there’s a power that fragrance has on other people. But while Gucci Première represents a red carpet moment or a big night out, the new Eau de Toilette version is softer. It has all the great presence of the original, but dialled down and freshened up. You really can wear it as your everyday fragrance.”
The new fragrance is said to be more sparkling, more delicate, with a renewed sensation of "bold brightness" thanks to luminous florals and effervescent citruses.
Gucci Première EDT opens on top notes of orange blossom and light citrus oils mimicking "the pouring of a cold bottle of vintage champagne into a tall, elegant glass." The heart offers a radiant floral bouquet of freesia, jasmine and soft rose. The base features leather, patchouli and musks.
Frida Giannini, Gucci’s Creative Director, added “In the new Première Eau de Toilette, there is a charming balance of jasmine sambac and Bulgarian rose, two classically elegant feminine flowers that are contrasted with delicate freesia. The result is a vibrant, modern feminine scent that you can enjoy wearing every day”
You can watch the commercial for the fragrance by Mert & Marcus,
Prices: $78 for 1.6 fl oz and $110 for 2.5 fl oz.
Via press release