The look of the perfumes is influenced by a trademark midcentury design. The personality of the women's scent is said to take into account the "tomboyish" taste of female fans.
For Fossil, it's about fostering an enduring and meaningful relationship with customers, above short-term marketing goals,
"We're a lifestyle brand, and our future depends on building a deeper relationship with the customer," "There's nothing more personal than accessories -- they're a way of expressing oneself. And fragrance is a natural extension of that expression."
Fossil 1954 for Her is "a tomboy twist of cool and warm scents,"
Fragrance notes are: mandarin blossom, pink pepper, ginger, mountain juniper berry, heirloom flower petals of day break rose, white freesia,Texas cedar wood, sandalwood.
The two latter woody notes represent the preference for "boyfriend" accessories among women shoppers.
Personality is tomboyish and outdoorsy.
Fragrance notes are: Italian bergamot, clary sage, Guatemalan cardamom, sandalwood, raw vanilla and black rose.
Concentrations are given on the outer packagings as cultural specifications and not as technical indications as "perfume" and "parfum" for her and "cologne" for him.
Personality is vintage cool.