Helmut Lang - not to be confused with that other niche fragrance label Ulrich Lang - has relaunched a trio of perfumes which have made their reputation in the past, namely Helmut Lang Eau de Parfum, Helmut Lang Eau de Cologne and Cuiron...
Introduced with the new millenium, the EDP and EDC date back originally to 2000 and were created by famed signature Maurice Roucel of Symrise. Cuiron was added two years afterwards. By 2005, all three perfumes had been retired from the market.
Like it happens with some confidential fragrance labels, a cult following can help keep memories alive occasionally translating into a comeback.
Photo ©Steve Eichner via WWD
Today Helmut Lang eau de parfum is described as,
"sensual and ephemeral. Powder gives way to a deep musky soul"
The edp has top notes of rosemary, lavender and orange tree and base notes of sandalwood, cedarwood, amber and patchouli.
the edc has similar notes in lighter concentration while the description, on paper at least, appears to make room for a gourmand sensation of "caramelized, musky heart of cedarwood, vanilla, sandalwood and patchouli, with vanilla appearing as a new nuance.
Cuiron was created by perfumer Françoise Caron. It is "classic and fresh". It is about the "minimalist nuance of fine, worn-in leather"
Its built is contrasted between crisp and transparent notes of bergamot, mandarin, pink peppercorn, cassia oil on the one hand, and rich woods, ancient resins and suede notes on the other hand.
The EDP and EDC are priced at $185 for 100 ml and Cuiron is available for $165 for 100 ml.