AERIN have launched a new perfume called Rose de Grasse which marks the debut of a new library of scents entitled the Premier Collection...
Brand founder and artistic director Aerin Lauder stated,
"I've always been inspired by the timeless beauty of roses. Rose de Grasse represents the most rare and special of these flowers."
This will be her second rose perfume following Evening Rose in 2013 in her inaugural collection.
The range is, according to the brand,
"...a luxurious olfactive celebration of the most rare, expensive and artisanal perfumery ingredients re-imagined through the lens of Aerin's style and creativity. [...]
Like an original piece of art, AERIN Rose de Grasse is meticulously crafted with an artisanal attention to detail."
The eau de parfum opens on top notes of ambrette seeds, translucent florals and a watery accord. The heart features a "Rose Fusion" which comprises three layers of roses including a Rose Centifolia, a Rose Otto Bulgarian and Turkish Rose Absolute. The base rests on violet wood, Ambrox and soft musk.
The advertizing image featuring Aerin Lauder in her private rose garden in Wainscott, N.Y. was shot by photographer Camilla Akrans.
SRP is $185 for 1.7 fl. oz / 50 ml
Via Press release
You can also check An Avalanche of Roses for Spring 2015 from our trends column.