Giorgio Armani are launching a duo of perfumes for women inspired by the complementary cool and warm elements air and sun called in English-Italian Air di Gioia and Sun di Gioia...
So far, the focus for the line has been on water although the Mediterranean landscape continues to be honored with these two new scents.
Armani have also been a sponsor of an ongoing annual photography exhibition on the element water entitled #Acqua, the latest one being #Acqua6 - so this is a symbolic expansion to be noted. The photo exhibit is associated with the house's environmental concerns and action which have been channeled through the Green Cross International. With global warming on the green agenda, it is not suprising that a broadening of perspective is taking place for the fashion label, as expressed via perfume.
Sun di Gioia eau de parfum opens on top notes of Mandarin, Neroli and Red pepper leading to a heart of Orange blossom, Peony and Ylang-ylang while the base rests on Moss, Musk and Patchouli.
Air di Gioia eau de parfum starts with Bergamot, Freesia and Marine notes seguing into a heart of Frangipani, Jasmine sambac absolute and Ylang-ylang while the base creates a finish of Ambrox, Iris and Coconut milk.