American designer Michael Kors has unveiled his latest masculine fragrance called Extreme Blue destined to accompany your every moves in the city...
The scent recreates "an urban, masculine feel for the man who knows no limits or bounds," and,
"Extreme Blue has a relaxed but powerful attitude that's perfect for a busy, urban life,"
The Extreme Blue man is envisioned as a go-getter, a man of action, who, of course, lives intensely,
"It's inspired by the man who has it all because he knows what he wants and how to get it. It's a heightened way to live."
The jus opens on crisp bergamot, angelica seed, pink peppercorn and cardamom for zest and spiciness. The heart is said to be classically masculine with notes of juniper and cypress and "nutty undertones" of sesame seed and sage, both creamy and fresh. The base is clean and woodsy thanks to Ambrox, cashmere woods, musks and patchouli.
The ad is noteworthy for its quasi military feel. It's also paying homage to black-blue as a color, which is really the color to go by these days if you want to follow the Bleu de Chanel trend.