American real-estate mogul Donald Trump released a new perfume for men called Empire by Trump, said to be "the perfect accessory for the confident man determined to make his mark with passion, perseverance, and drive,"...
The scent is meant for those who "...aspire to create their own empire through personal achievement, this dynamic scent is both compelling and leaves a lasting impression."
Perfumer MaryPierre Julien of Givaudan composed the juice. It features notes of peppermint, spicy chai and juicy apple in the top seguing into a heart of orange flower, jasmine and exotic tonka beans while the base rests on amber and musk.
Partner Parlux essentially see potential for the perfume as an extension of the popularity of Trump's reality TV show,
"Donald Trump's success continues to grow as most recently demonstrated by the consistent ratings climb by this season's Celebrity Apprentice on NBC," said Don Loftus, president Parlux Fragrances. "The Trump brand embraces a sense of style and sophistication which is reflected in this latest release, Empire by Trump."