The press launch took place on October 10, 2016 at the Upper East Side Academy Mansion in New York City in a setting fit for a Harry Potter scene
Viktor & Rolf Magic Collection of Six Scents
Viktor & Rolf will launch a library of six scents from February 2017 called the Magic Collection. The tag line is « Spread the magic.» The six perfumes have been baptized with witchy names to drive the point: Dirty Trick, Sage Spell, Lavender Illusion, Liquid Diamonds, Sparkling Secret and Dancing Roses...
It's a first for the brand which so far has focused on single releases and flankers.
There's been a market pull in the direction of perfumes coming in dressing sizes. Labels are eager to corner the market of connoisseurs who like to feel that thoughtful compositions led by ingredients housed in minimalist bottles are available at their finger tips.
It is less usual to mix fantasy or magical realism with a niche outlook,
« Viktor&Rolf Magic Collection is a new and compelling olfactory project and a chance for the imaginary to become cleverly intertwined with mystery. Each of the fragrances creates a singular, intriguing and surrealist riddle, leading the way to new sensations and experiences. »
The two main ideas are to bring togther natural ingredients and innovative accords.
Dirty Trick has notes of Iris, Suede Accord and Cedarwood.
Sage Spell rests on Grapefruit, Pink Pepper, Peppermint and Patchouli.
Lavender Illusion showcases Lavender, Blackcurrant, Musk and Pine.
Liquid Diamonds features Bulgarian Rose, Ylang Ylang, Jasmine, Peony and Musk.
Sparkling Secret lists Ginger, Sweet Lime, Grapefruit and Vanilla.
Dancing Roses smells of Litchi, Saffron, Cherry Liquor, and Pink Peppercorn.