Rocabar by Hermès was launched in 1998. It was the house's fifth's men's cologne after Eau D'Hermès (1951), Equipage (1970), Eau d'Orange Verte (1979), and Bel-Ami (1986). It had a limited distribution in the US.
The perfume was created by nose Gilles Romey who is also the composer for Eau de Rochas pour Homme, Jil Sander Jil, and Hermès 24, Faubourg Eau Délicate.
Rocabar is inspired, like many of their other products, by an equine theme in keeping with Hermès' roots as a saddlery when it was first established in 1837. In this case the perfume's name has an interesting popular etymology directly derived from the history of the house. "Rocabar" today designates their famous safron, indigo, and red horse blanket. According to WWD, "Jean-Louis Dumas Hermes, chairman, reported that the name came about when British saddle makers visiting Hermes in the 1930s called the combed-wool blanket a "rug a barres" (striped rug). Over time, the name evolved into "Rocabar.".....
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