Cacharel will release a new perfume this spring called Liberté (Freedom). The brand plans to target the group of women who are between the ages of 25 and 35.
Their classic scent Anaïs Anaïs is now reportedly mostly worn by women in their forties. This is an interesting fact to note as the fragrance was initially marketed to young women or very fresh-looking "jeunes filles en fleurs" when it launched in 1978. Apparently attachment to the fragrance is key in explaining its continued appeal rather than the scent itself being perceived as a "young" one by the new generations.....
Liberté was created by Domitille Bertier and Olivier Polge of IFF. The perfume is said to inaugurate an unusual olfactory family which was dubbed an "orange chypre". One could feel that Mandarine Mandarin by Serge Lutens was already going in that direction.
"Although Europe is expected to be the fragrance’s primary market—with the goal of reaching the top-10 in France—the brand also has high hopes for the US, where there will be significant support."
The scent will launch worldwide in April 2007 and reach the US in the second half of 2007.
Source: Cosmetic News
Photos are from aufeminin.com and biblioparfum.net