Bond No9 is preparing to launch their 29th fragrance on June 1st 2007. As usual, the perfume bears the name of a New York locale, this time, Coney Island, an apt source of inspiration for a summertime fragrance.
The composition of the fragrance sounds like that of a modern-day gourmand aphrodisiac. Top notes are Margarita mix, with fiery Tequila Blanco already poured in, un-humble melon that goes way beyond fruit salad, freshly ripened guava that's naughty but sweet. The heart has cinnamon in sensual mode (fougedaboud apple pie), chocolate, pour-able caramel, out to intoxicate. Base notes are decadent, un-redeemed musk, together with vanilla, cedarwood, sandalwood......
A little bit of history from the press release: "What is the smell of fun and how do you bottle it? [...] Why Coney Island? We were intrigued by the vintage allure of this century-old fantasy-land with its honky-tonk chic, its Mermaid Parade, its incomparable hotdog haven (Nathan's Famous) fronting the Atlantic Ocean along Brooklyn‚ southernmost edge. But we wanted to celebrate its future, too, just as a formidable revival is getting under way.
Coney Island isn't just any amusement park. In its early 20th century heyday, New York's premier people's playground was a rowdy, mind-numbing pleasure-mecca that more than matched the energies of the city that contained it. Its daredevil rides, the legendary nine-hill Cyclone roller coaster; the Wonder Wheel; the freefall Parachute Jump set a fevered, frantic pace, while its bathing pavilions were more like phantasmagorical gilded palaces that shimmered in the air. Not to forget the raucous nightspots. For a city that where glancing at strangers for more than two seconds has always been an impertinence, here was an escape hatch, a Bacchanalia where one and all had free rein to scream together in terror and joy. Sure, in recent decades Coney Island fell into decline, but today it is decidedly on the upswing, with brand new rides, a water park, and a mammoth glass atrium in the works.
Bond No 9's Coney Island conjures up both the magical history and the reawakening of this beachfront paradise. Combined in this contemporary gourmand delight are the sugar-cool notes of margarita mix, hypnotically seductive chocolate and caramel, plus cedarwood. The high-voltage blue bottle recalls the Coney Island's expanse of sea and sky, while the contrasting gold neck evokes the thousands of electric lights that once lit up its night sky.
Bond No. 9‚s Coney Island is sold at all four Bond No. 9 stores, at selected branches of Saks Fifth Avenue, and at Harvey Nichols, Harrods, Paris Gallery, Lane Crawford. Besides being available in its 3.4 oz. artist-designed superstar bottle and box presentation ($180), 1.7oz travel size ($125), Coney Island may be purchased by the ounce ($40), either in a 2-ounce basic spray flacon with gilt honeycomb cap ($25) or in our unique our unique vintage or art bottles, featured in a wide variety of designs ($60 - $200)."
Source: Press release