Sean "P Diddy" Combs is launching a feminine counterpart to his best-seller fragrance Unforgivable for Men. The new perfume is called Unforgivable for Women by Sean John. It was created by perfumer David Apel and is described as a sensual creamy floral containing top notes of bergamot, orange, neroli, cassis, grapefruit, apple, cucumber, piña colada and orange flower; the heart is of jasmine, violet, muguet, freesia and cyclamen, and the drydown is of amber, tonka beans, coco de mer and vanilla tears mixed with cedar, sandalwood, oak moss, patchouli, vetiver and iris.....
Combs is once again proposing a sulferous advertising campaign replete with sexual inuendos. Well actually more than that, as the hints appear pretty explicit.
"She's strong, she's into fashion, a woman who is sensual and passionate, and a quiet woman. A woman who picks the words that she chooses carefully, and when she speaks, she says what she means. She'd rather wear nothing before she wears something different every day. She finds a fragrance she loves and she sticks to it, and it's part of her lifestyle." [....]
"We're going to go with a full shot, where you'll see me grabbing her from behind," [...] "My hand is in between her legs. I'm in a hallway with her — it's like, I met her in a bar, and we didn't make it to the hotel [room]. The ad really gives you almost a fly-on-the-wall view of something happening that is a little risqué."
To be part of that fantasy you just need to buy the fragrance. "Two sizes of the scent, an eau de toilette, will be offered: a 2.5-oz. version for $55 and a 4.2-oz. size for $75. The bottle is a feminine version of the men's bottle, sprayed in a rose gold hue, Combs' favorite color. The scents will be on counter in August, while ancillaries are planned for spring 2008..."
Source: Women's Wear Daily