According to the US market-research group NPD, the top five best-selling perfumes of 2006 amongst new launches were, in decreasing order of success:
• Sean John Unforgivable (with a large lead)
• Vera Wang Princess...
• Juicy Couture
• Euphoria Men
• Polo Double Black
Men's perfumes are becoming increasingly popular, which does not surprise us as we think that they have become greater objects of developing care. Their images have become more complex and they attract also because they help define gender identities in more modern ways.
Source: Cosmetic News