Another celebrity fragrance is in the making. This time it will promote the image of Coleen McLoughlin, the fiancée of British footballer Wayne Rooney. I am pretending I am familiar with them, but I just learned about their existences today. The celebrity perfume marketing is already working its magic.
What Coleen McLoughlin says about the making of the perfume is revelatory of a sped-up perfume creation process it seems. A little visit to Grasse et voilà!.......
"I went to the south of France last week to test the different scents at the factory where my perfume's being made," she said.
"My idea was for a fresh, citrusy scent, so we narrowed it down and I took four samples home to test them on my family and friends.
"It's a really wearable, everyday fragrance. Now I'm working on the bottle designs. My own style is quite girly, so I'd like it to reflect that. I want it to be quite simple, nothing too fussy or over the top. Then I'll just have to choose a name!"
These four samples better be good....but then one might ask again, does it matter really? A decent juice, a decent bottle, and the blinding charisma of a star is all you need to feel like you are wearing the scent of the year. Let's not complicate our lives unduly and shall we say, let's sniff the moment with Coleen!
Photo is from South Asian Women's Forum