Antonio Banderas, in partnership with Puig Beauty USA, will launch their fourth fragrance in July of 2007. It is called Blue Seduction and is aimed at younger men (25-35) who are currently satisfied with Axe while presenting Banderas' more playful and flirty side......
Banderas is playing to his ethnic roots as well as he said "Blue Seduction is a contemporary, stylish and masculine fragrance that reflects a part of my personality and that of my culture"
The perfume contains notes of melon, oakmoss, cappuccino....It will debut by being exclusively distributed at Walgreens in July. "Blue Seduction will be priced in line with the existing Banderas lineup with a 1-oz. eau de toilette spray priced at $21.50 and a 1.7-oz. EDT at $30. There will be holiday gift sets later this year."
Source: Women's Wear Daily