Kenzo has come up with the interesting proposition of freezing one's perfume so as to generate new sensations on the skin when applying it. If you were already in the habit of doing this with your skin lotion, that may not sound as revolutionary, but as far as marketed perfumes are concerned, it is a first........
Kenzoki is presented like an ice-cube tray with 12 different compartments to be sled into the freezer. The perfume is based on a lactonic accord of milk and steamed rice. Moreover, it aims like the Lavanila trio of perfumes to provide some healthy supplements in the forms of essential oils and mineral salts.
A box of 12 scented ice-cubes retails for 23 Euros.