According to the US market-research group NPD, the top five best-selling perfumes of 2006 amongst new launches were, in decreasing order of success:
• Sean John Unforgivable (with a large lead)
• Vera Wang Princess.......
• Juicy Couture
• Euphoria Men
• Polo Double Black
Men's perfumes are becoming increasingly popular, which does not surprise me as I think that they have become greater objects of care. Their images have become more complex and they attract also because they help define gender identities in more modern ways.
Source: Cosmetic News
Photo is from the Washington Post