German fashion brand Jil Sander will launch a new masculine fragrance in September in Europe called Man, which is proposed as the feminine counterpart to Style introduced last year.
The aromatic woody scent was created by Thierry Wasser in cooperation with Annick Menardo (Firmenich). It opens with notes of lavender, bergamot and violet, has a heart of sage and vetiver and a base of blue cedar and myrrh. The bottle is composed of two dark blue cubes, and, like its woman counterpart, was designed by Patrick Veillet.
It targets the "30-35 year old modern aesthete" and aims to promote a more international image for the German label.
(Source: Cosmetic News)