Celebrity fragrances smack of opportunism, but they are also fascinating in some sense as they mirror and shape, sometimes very successfully, the desires and dreams of the average consumer. There is also always the possibility that the fragrance will smell suprisingly good if the energy and money that go into advertising trickle into the scent itself as well. It is a little bit like a lottery game; we suspect that like the celebrities themselves the scents could be excessively bad or good, but never dull until we get a sniff of the jus and discover that well, yes, the celeb jus can also be yawn-inducing. But there exist a level of anticipation and pop culture excitement a priori that is of course priceless for fragrance developers......
As previously reported, Paris Hilton will introduce her fourth women's fragrance in October this fall called Can Can. We now learn that it was inspired by the 2001 movie Moulin Rouge and in particular one of the songs from the soundtrack, "Lady Marmelade". It was created by nose Jean-Claude Delville and is described as fruity floral oriental with a fuller body and a sexier personality as it aims to follow the oriental trend.
Can Can is a blend of top notes of clementine flower, cassis and nectarine; middle notes of wild orchid and orange blossom, and bottom notes of soft musk, amber and woods.
It will retail $45 for a 1.7-oz. bottle and $55 for 3.4 oz. Expect to see models dressed in Moulin Rouge attires handing out blotters made of feathers at counters.
(Source: Women's Wear Daily)