Interview of Roja Dove on CNN {The 5th Sense in the News}

Roja Dove CNN.jpg

There is an interview of Roja Dove on Money CNN. Scroll down the main page and click on "Celebrity Scents" to hear his views on the celebrity fragrance market. Some highlights: people are not really interested in how a celeb perfume smells, but more in buying into a lifestyle; the perfumer is the one who spends the least amount of time on a celebrity scent because the majority of the energy goes into the marketing; and these types of perfumes are generally bland, with simple structures, and to put it politely, are "innocuous".  Still, we think, some celebrity scents are better than others. It would be interesting to ascertain more closely which ones.

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