Frederic Malle has come up with a new fragrance - his 17th creation to date - explicitly destined to the younger crowd this time. It is called Outrageous! and will be officially released in October of 2007.
The perfume was composed by Sophia Grojsman of IFF. It is described as a "citrusy, oceanic, unisex" scent and is meant to evoke an "....androgynous, super sexy scent, something like a good pair of jeans,"...
Notes include Caipirinha (the national drink of Brazil), clean laundry, green apple, orange blossom, amber, and Texas cedar.
The scent will be exclusively distributed in the Barneys New York Co-op stores at the national level, so as to better reach out to the younger demographic and continue developing the partnership between Barneys and Frederic Malle; 25% of Barneys fragrance sales comes from the Frederic Malle perfumes they carry.
"The packaging for Outrageous reflects the dressed-down informality of denim, with recycled cardboard and bright lettering in the Co-op color scheme --- orange, white, and grey."
Frederic Malle adds a more modern edge to his brand image with this new creation, which seems like the niche-perfumery alternative proposition to the mass-marketed CK IN2U. The editor of parfums added
"I dream of new molecules bringing scents that no one has ever smelled."
(Sources: Cosmetic World, Barneys)