Shiloh by Hors Là Monde & Article on End of a Trademark Battle with Angelina Jolie {New Perfume} {The 5th Sense in the News}


The legal trademark battle that threatened the rights to the name "Shiloh" for jewelry designer and perfume designer Symine Salimpour has reached a happy conclusion. Angelina Jolie dropped the suit as it turns out that the name "Shiloh" was thought of two years ago, before the birth of her own daughter named Shiloh.

The fragrance Shiloh ("His Gift" in Hebrew) by Hors Là Monde created by Michel Roudnitska (Frédéric Malle Noir Epices, Del Rae fragrances) will debut this year in the US.....

Pre-orders can be put through Luckyscent by calling: 1 866 931 8298. Joe Bargmann from the Washington Post reports that,

"It is a complex fragrance. The forward notes, the ones that hit your nose first, are cedar wood and patchouli. Rising above that earthy base are delicious whiffs of citrus (thanks to a dab of bergamot oil) and rose petals. There are probably about 30 other scents that an expert could identify. It's a really heady scent."

Salimpour explains that, 

"In Hebrew, Shiloh means 'his gift,' " Salimpour says. "And I will use the perfume to give something back to the children of Israel and the Middle East." She means this literally. After Shiloh hits the market later this year, she says, 5 percent of the profits will go to the Israeli-based nonprofit organization Beit Issie Shapiro, which provides medical and educational services to disabled children. [....]

"The scent I wanted would present the idea of fragility and strength."

Read more...... 

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