As previously announced, Chloé is preparing to launch a new feminine fragrance that will take the original name of the Chloé Classique, formerly known as Chloé (1973), which is a superbly sensual tuberose perfume......
The new Chloé also called Chloé Eau de Parfum was composed by duo of perfumers Amandine Marie and Michel Almairac.
It is described as a fresh floral and includes notes of freesia, rose, peony, woods, spices and musks.
The bottle is a very different shape from that of the famous organic design of the Chloé Classique and in fact seems to want to take the opposite stand. It is an elegant angular ribbed bottle, a bit masculine and retro designed by Patrick Veillet.
The ad campaign will be fronted by Chloë Sevigny, Anja Rubik, and Clémence Poesy.