Coty Inc. officially launched the new Chloé fragrance on Saturday October 6 2007 in Paris and as is becoming more and more of an imperative these days, relied in part for its publicity on celebrities' support. According to PR Newswire,
"Michele Scannavini, President of Coty Prestige, and Ralph Toledano, CEO of Chloe, welcomed almost 800 people to the Hotel de la Monnaie, redecorated for the occasion in the style of the new fragrance........
CHLOE EAU DE PARFUM PARTY - PARIS (Photo courtesy of PRNewsFoto/Coty Inc./Newscom)
The three muses from the advertising campaign also attended the party: French actress Clemence Poesy, on the big screen shortly in the new film by Martin McDonagh, In Bruges; American actress Chloe Sevigny, starring in the series Big Love; and finally, Anja Rubik, top model who can also be spotted in the Chloe fashion campaigns.
The highly awaited fragrance was showcased in a room reserved only for women, who were able to discover the fragrance with its powdery rose notes. They were also invited to have their photos taken in a setting that evoked the advertising campaign.
The party moved to the beat of three very fashionable DJs: DJ Olympia, DJ 24 Court and Maud from Scratch Massive. For the finale, the guests were treated to an exclusive concert by The Kills, who performed tracks from their new album set for release in 2008.
The guests included Lily Cole, Mary-Kate Olsen, Aure Atika, Ludivine Sagnier, Ellen von Umverth, Joey Starr, Julie Depardieu.
Chloe Eau de Parfum will be available in February 2008."
(Sources: PR News, Newscom)