Fragrance Consumers' Habits on the Eve of Christmas {The 5th Sense in the News}


Perfume remains the gift of choice during the Holiday season and women are the biggest buyers. According to the NPD Group, which is quoted in an article in the Los Angeles Times,

"More than Valentine's Day and Mother's Day combined, this is the season when scents translate into cents for the $3.96-billion fragrance industry. It pulls in a third of its annual revenue in December and 20% of the year's total in just the two weeks before Christmas, said Karen Grant, a beauty industry consultant for marketing information company NPD Group."

Perfume Gifts Smelling Good To Shoppers..... 

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