The Buzz

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My 2009 Halloween Shopping List

Marilyn Miglin Fo-Ti-Tieng

The Body Shop Love Etc.

Fall Fragrances: Cornucopia of Dark Fruits

L'Occitane Labdanum de Séville, Mimosa de l'Estérel

Robert Piguet Futur

Kate Moss Vintage

Frapin L'Humaniste

Patriotic Bestseller Perfumes: Discuss

Faguenat, Faganat...Fug?

Sniffing Rich Orientals in Paris

L'Artisan Parfumeur Havana Vanille

Dolce & Gabbana Rose The One

Guerlain Idylle - Part 1

Guerlain Idylle - Part 2

Kat Von D Saint & Sinner

Calvin Klein CK Free for Men

Mariah Carey Forever

WienerBlut Klubwasser

Prada L'Eau Ambrée

Serge Lutens Fille en Aiguilles

Britney Spears Circus Fantasy

Yves Saint Laurent Parisienne

Idole d'Armani

Guerlain Aqua Allegoria Tiaré-Blossom, Cherry Blossom

Hermès Eau d'Orange Verte, Eau de Pamplemousse Rose, Eau de Gentiane Blanche

Parfums de Nicolaï Weekend à Deauville

Serge Lutens Fourreau Noir

Essential Faith

Penhaligon's Anthology: Eau de Verveine, Extract of Limes, Gardenia, Night Scented Stock

Mac Naked Honey & Africanimal

Chopard Cascade

Lancôme Hypnôse Senses

Juliette Has a Gun Midnight Oud

Narciso Rodriguez Essence

Queen Latifah Queen

Benefit Laugh With Me LeeLee, There's Something About Sofia, My Place Or Yours Gina

The Body Shop White Musk White Hot Summer

Rochas Eau Sensuelle

L'Artisan Parfumeur Côte d'Amour

Chloe Eau de Parfum

Guerlain Les Fleurs du Guildo: An Early 19th Century Precursor of Marine Scents

Lush Vanillary

Byredo Bal d'Afrique

Zadig & Voltaire Tome 1 La Pureté - Part 1

Zadig & Voltaire Tome 1 La Pureté - Part 2

Guerlain Muguet

Guerlain Muguet (en français)

Spring Notes: Lily of the Valley & Dior

Chanel Cristalle Eau Verte

Christian Dior Escale à Pondichéry

Frédéric Malle Géranium pour Monsieur

Gobin-Daudé Sous Le Buis

Roger et Gallet Bois d'Orange

Montale Patchouli Leaves

Stetson All American

Stephen Jones by Comme des Garçons

Givenchy Harvest 2008: Ange ou Démon Jasmin Sambac, Amarige Ylang Ylang, Very Irresistible Rose Damascena, Organza Fleur d'Oranger

Yves Saint Laurent La Nuit de l'Homme

Yves Saint Laurent l'Homme

The Sex Factor in Men's Fragrances

Nina Ricci Love by Nina

Hermès Kelly Calèche EDP

Annick Goutal Un Matin d'Orage

Guerlain La Petite Robe Noire

Serge Lutens Nuit de Cellophane

Parfums MDCI Péché Cardinal

Hermès Vanille Galante - Part 1

Hermès Vanille Galante - Part 2


Presidential Candidate Lures In Voters with Great Korea Perfume {The 5th Sense in the News}

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The Great Korea perfume is leading Lee Myung Bak to victory; the flacon may not look too fancy but the juice itself has reportedly been made to feel irresistible. Photo Dec 12, 2007 © Reuters/Jo Yong-Hak
 
In Korea, presidential front-runner Lee Myung Bak must have a keen nose and believe in the powers of olfaction like no other since his campaign staff has decided to implement a very unusual strategy for "branding" the candidate's image. Drawing on marketing experience and department-stores' olfactory branding of which Korea is an early practitioner, the idea has been taken a step further by attempting to associate feelings of "hope, victory, passion" with a perfume called Great Korea that was secretly sprayed at public gatherings and will be again sprayed when voters enter the polling booths. Obviously no law forbids this type of political manipulation since it has never been done before (?) and can be accounted as one more publicity tool or can it be?..........

 

The semi-covert operation called "The Perfume of the President" has a Big-Brother flavor to it and seemed not long ago to be safely relegated to the realm of science-fiction but its has been conducted for real since the beginnings of the presidential campaign and will be ultimately tested on December 19, 2007 when voters make their ways to the voting urns. Lee Myung-Bak has already a 30-point advance in the polls.

According to Reuters, a militant Kwon Hae-Jin said that even smokers were responsive to the charm of the perfume telling her that she smelled good.

This is a new twist on the notion of charisma and what a perfume subliminally associated with a celebrity can do to your brains. (via L'express and Reuters)

Comments

If this works I must get some ~ to secretly spritz my office. Quit blogging etc to devote more energies to work; which is paying off as I'm getting promoted to a supervisory position over a couple of folks that have been there a hell of a lot longer then I have. And keeping it on perfume topix...I do make a point of wearing the fumes that I've gotten positive feed back about from those folks.

Buuuuut the only problem being a supervisor is that this means motivating my team to be proactive & grow the business with enthusiasm. Any pleasant an non whip-cracking means of keeping the team focused, hopeful & passionate about the work would be we well worth a personal investment.

So let us know when it hits the market, if it hits the market.

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