Presidential Candidate Lures In Voters with Great Korea Perfume {The 5th Sense in the News}

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The Great Korea perfume is leading Lee Myung Bak to victory; the flacon may not look too fancy but the juice itself has reportedly been made to feel irresistible. Photo Dec 12, 2007 © Reuters/Jo Yong-Hak

In Korea, presidential front-runner Lee Myung Bak must have a keen nose and believe in the powers of olfaction like no other since his campaign staff has decided to implement a very unusual strategy for "branding" the candidate's image. Drawing on marketing experience and department-stores' olfactory branding of which Korea is an early practitioner, the idea has been taken a step further by attempting to associate feelings of "hope, victory, passion" with a perfume called Great Korea that was secretly sprayed at public gatherings and will be again sprayed when voters enter the polling booths. Obviously no law forbids this type of political manipulation since it has never been done before (?) and can be accounted as one more publicity tool or can it be?..........

The semi-covert operation called "The Perfume of the President" has a Big-Brother flavor to it and seemed not long ago to be safely relegated to the realm of science-fiction but its has been conducted for real since the beginnings of the presidential campaign and will be ultimately tested on December 19, 2007 when voters make their ways to the voting urns. Lee Myung-Bak has already a 30-point advance in the polls.

According to Reuters, a militant Kwon Hae-Jin said that even smokers were responsive to the charm of the perfume telling her that she smelled good.

This is a new twist on the notion of charisma and what a perfume subliminally associated with a celebrity can do to your brains. (via L'express and Reuters)

Previous Posts in The Fifth Sense in the News:

George Dodd Sniffy About Celebs Perfumes, Others Are Believers

Role of Sub-Conscious Smells in Affective Evaluation

A Glimpse Into Grassois Exports To Brunei

Posted by Marie-Helene Wagner on December 15, 2007 | Permalink

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Comments

If this works I must get some ~ to secretly spritz my office. Quit blogging etc to devote more energies to work; which is paying off as I'm getting promoted to a supervisory position over a couple of folks that have been there a hell of a lot longer then I have. And keeping it on perfume topix...I do make a point of wearing the fumes that I've gotten positive feed back about from those folks.

Buuuuut the only problem being a supervisor is that this means motivating my team to be proactive & grow the business with enthusiasm. Any pleasant an non whip-cracking means of keeping the team focused, hopeful & passionate about the work would be we well worth a personal investment.

So let us know when it hits the market, if it hits the market.

Posted by: Fragrant Funster | December 15, 2007

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