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Estée Lauder Sensuous Noir

Mary J. Blige My Life

Lisa Hoffman Madagascar Orchid

Marc Jacobs Bang

Chanel Bleu de Chanel

Nina Ricci Nina L'Elixir

Bio' Rêve Sensuelle

Houbigant Quelques Fleurs l'Original

Jo Malone English Pear and Freesia

Bath & Body Works Warm Vanilla Sugar

Armani Acqua di Gioia: Take 2, The Lifestyle Fragrance Review

Armani Acqua di Gioia

Jennifer Aniston Eau de Parfum: Take 2, The Lifestyle Fragrance Review

Jennifer Aniston Eau de Parfum

Marc Jacobs Lola

Chloé Eau de Parfum Intense

Jessica Simpson Fancy Nights

Pacifica Malibu Lemon Blossom

Lush - Gorilla Perfumes Tuca Tuca

Parfums DelRae Coup de Foudre

Serge Lutens Tubéreuse Criminelle

Lubin Vétiver Bluff

Hermès Eau Claire des Merveilles

FlowerbyKenzo La Cologne

Gucci Guilty

By Kilian Rose Oud

Paco Rabanne Lady Million

Serge Lutens L'Eau

Dior Escale aux Marquises

Serge Lutens Bas de Soie

Gucci by Gucci Sport pour Homme

Chloé Capucine

Beyoncé Heat

Chanel Eau de Cologne (English Version)

Chanel Eau de Cologne (Version française)

Diptyque Vétyvério

Guerlain Vétiver pour Elle

Marc Jacobs Splash Collection 2010: Apple, Biscotti, Pomegranate

Caron Tubéreuse

Avon Outspoken by Fergie

PureDKNY

Jo Malone Iris and White Musk Cologne Intense

Jo Malone Cologne Intense Rose Water and Vanilla

Chanel Chance Eau Tendre

The Popularity of Clover Aroma and L.T. Piver Trèfle Incarnat in Literature and Perfume since the 19th Century - Part 1 

Balenciaga Paris Eau de Parfum

Presidential Candidate Lures In Voters with Great Korea Perfume {The 5th Sense in the News}

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The Great Korea perfume is leading Lee Myung Bak to victory; the flacon may not look too fancy but the juice itself has reportedly been made to feel irresistible. Photo Dec 12, 2007 © Reuters/Jo Yong-Hak
 
In Korea, presidential front-runner Lee Myung Bak must have a keen nose and believe in the powers of olfaction like no other since his campaign staff has decided to implement a very unusual strategy for "branding" the candidate's image. Drawing on marketing experience and department-stores' olfactory branding of which Korea is an early practitioner, the idea has been taken a step further by attempting to associate feelings of "hope, victory, passion" with a perfume called Great Korea that was secretly sprayed at public gatherings and will be again sprayed when voters enter the polling booths. Obviously no law forbids this type of political manipulation since it has never been done before (?) and can be accounted as one more publicity tool or can it be?..........

 

The semi-covert operation called "The Perfume of the President" has a Big-Brother flavor to it and seemed not long ago to be safely relegated to the realm of science-fiction but its has been conducted for real since the beginnings of the presidential campaign and will be ultimately tested on December 19, 2007 when voters make their ways to the voting urns. Lee Myung-Bak has already a 30-point advance in the polls.

According to Reuters, a militant Kwon Hae-Jin said that even smokers were responsive to the charm of the perfume telling her that she smelled good.

This is a new twist on the notion of charisma and what a perfume subliminally associated with a celebrity can do to your brains. (via L'express and Reuters)

Comments

If this works I must get some ~ to secretly spritz my office. Quit blogging etc to devote more energies to work; which is paying off as I'm getting promoted to a supervisory position over a couple of folks that have been there a hell of a lot longer then I have. And keeping it on perfume topix...I do make a point of wearing the fumes that I've gotten positive feed back about from those folks.

Buuuuut the only problem being a supervisor is that this means motivating my team to be proactive & grow the business with enthusiasm. Any pleasant an non whip-cracking means of keeping the team focused, hopeful & passionate about the work would be we well worth a personal investment.

So let us know when it hits the market, if it hits the market.

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