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The Buzz

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Van Cleef & Arpels Oriens

The Popularity of Clover Aroma and L.T. Piver Trèfle Incarnat in Literature and Perfume since the 19th Century - Part 1 

Like This, Tilda Swinton

The Pure White Trend in Fragrances

Voyage d'Hermès

Three Cherry Blossom Perfumes

Balenciaga Paris Eau de Parfum

Sarah Jessica Parker SJP NYC

Bath and Body Works Twilight Woods

Burberry Sport Women and Men

Guerlain Flora Nymphea

Green Fragrances were Back in 2009 and will Stay in 2010

Valentine's Day 2010 and Beyond: Exploring Musk Oils Part 2

Valentine's Day 2010: Exploring Musk Oils Part 1

Lanvin Jeanne and Jeanne La Rose - Part 1

Les Parfums de Rosine Secrets de Rose

Maison Martin Margiela (Untitled)

Michael Kors Eau de Parfum

Kim Kardashian Eau de Parfum

Annick Goutal Ninfeo Mio

Issey Miyake A Scent

L'Eau Serge Lutens: The Enduring Scent of Anti-Conformism or the Anti-Anti Perfume

L'Eau Serge Lutens: Un Parfum d'Anti-Conformisme qui Perdure: L'Anti-Anti Parfum
 
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Presidential Candidate Lures In Voters with Great Korea Perfume {The 5th Sense in the News}

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The Great Korea perfume is leading Lee Myung Bak to victory; the flacon may not look too fancy but the juice itself has reportedly been made to feel irresistible. Photo Dec 12, 2007 © Reuters/Jo Yong-Hak
 
In Korea, presidential front-runner Lee Myung Bak must have a keen nose and believe in the powers of olfaction like no other since his campaign staff has decided to implement a very unusual strategy for "branding" the candidate's image. Drawing on marketing experience and department-stores' olfactory branding of which Korea is an early practitioner, the idea has been taken a step further by attempting to associate feelings of "hope, victory, passion" with a perfume called Great Korea that was secretly sprayed at public gatherings and will be again sprayed when voters enter the polling booths. Obviously no law forbids this type of political manipulation since it has never been done before (?) and can be accounted as one more publicity tool or can it be?..........

 

The semi-covert operation called "The Perfume of the President" has a Big-Brother flavor to it and seemed not long ago to be safely relegated to the realm of science-fiction but its has been conducted for real since the beginnings of the presidential campaign and will be ultimately tested on December 19, 2007 when voters make their ways to the voting urns. Lee Myung-Bak has already a 30-point advance in the polls.

According to Reuters, a militant Kwon Hae-Jin said that even smokers were responsive to the charm of the perfume telling her that she smelled good.

This is a new twist on the notion of charisma and what a perfume subliminally associated with a celebrity can do to your brains. (via L'express and Reuters)

Comments

If this works I must get some ~ to secretly spritz my office. Quit blogging etc to devote more energies to work; which is paying off as I'm getting promoted to a supervisory position over a couple of folks that have been there a hell of a lot longer then I have. And keeping it on perfume topix...I do make a point of wearing the fumes that I've gotten positive feed back about from those folks.

Buuuuut the only problem being a supervisor is that this means motivating my team to be proactive & grow the business with enthusiasm. Any pleasant an non whip-cracking means of keeping the team focused, hopeful & passionate about the work would be we well worth a personal investment.

So let us know when it hits the market, if it hits the market.

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