Caron Aimez-Moi (1996): Buried Roses: Rose & Violet {Perfume Review} {Smell-The-Roses-Till-Valentine's Day Challenge - Day 26}

Caron-Aimez-Moi-Ad-1996.jpg
The 1996 ad for Aimez-Moi "Love Me - this is just the name of my perfume" from Couleur de Parfum
 

Aimez-Moi by Caron, created by perfumer Dominique Ropion, was first introduced in 1996 and relaunched later in a different packaging (the peppercorn one). It is reported to be a modern adaptation of N'Aimez Que Moi also by the same house, a rose (and sandalwood) perfume that was created in 1917 to coincide with the beginning of World War I and the then felt need to release a memento perfume, one that would be offered as a sign of sworn faithfulness between lovers on the eve of a fateful separation for many.

In fact, linking emotions released by perfume with the alleviation of war suffering was an idea that was pursued by Guerlain as well with L’Heure Bleue at around the same time. It was at one point dispatched to soldiers on the front to scent their handkerchiefs and remind them of home and civilization in the midst of barbarity. Who ever said that perfume was superficial and for laughs? It epitomizes civilization, the good and the beautiful even and especially when hope is nearly lost. If the 1918 perfume said in English “Love Only Me”, 78 years later, the message is less dramatic, just intimating a quieter but no less self-assured, “Love Me”......

Caron-Aimez-Moi-Ad-1998.jpg



 

The 1998 ad for Aimez-Moi "Love me...as I love you" (source: Couleur de Parfum)

 

Olfactorily speaking, one can perceive the lineage between the two in a very discreet fashion. The note that links both chapters of a same story is a rose note in the heart, more particularly a rose and violet accord. Where the rose is very assertive in N’Aimez Que Moi, it is more like an undercurrent in Aimez-Moi, while the violet is much more perceptible in Aimez-Moi than in its ancestor. If the rose becomes buried in Aimez-Moi, it is nevertheless quite present, evoking roses and peaches on a summer day and a roll in the hay, then later, a refreshing glass of mint julep. The peachy rose is sunny, a bit exuberant and contributes to violets being more vibrant.

Aimez-Moi is officially advertised as a violet perfume. The paradox of devoting specific attention to rose perfumes is that virtually all perfumes contain some rose (and jasmine) to round off the composition. Rose and violet is a classic pairing to confer for example a certain romantic quality to the rose. In Aimez-Moi, it seems that by contrast, the rose note together with some peach were subtly underlined to make this violet perfume one of the most joyful ones to exist. It the scent of violet can be a bit melancholy and quiet at times, here it is inwardly bursting with joie de vivre. It could not but be a day in the hot summer, a moment of sheer optimism expressed by trampling in the hay in a field bathed with golden light in the Italian countryside with this rich light reminiscent of the golds of saints’ auras found in Renaissance Italian paintings.

Our first impression of Aimez-Moi, before we paid any attention to the notes description, was that it was a rose and peach perfume with some unusual facets such as blond hay, tobacco, mint, and violet.  As the perfume lies nearby it exudes a captivating, ensnaring sillage out of its box such as one rarely encounters in a fragrance. It seems to develop a presence or a soul of its own. It will not let you forget it.

As the perfume reveals some other facets, it smells also almost exactly like the tailored tweed suit of an elegant woman who smokes. Her clothes are imbibed with the delicious reeks of her favorite cigarettes mixed with some cosmetic powder, the faint whiff emanating from her lipstick case. The composition also blends in the scent of her leather handbag and then an overall perfume-y impression that is difficult to place other than by recognizing it as a luxury perfume.

With this tobacco impression one sees another link with another Caron: Tabac Blond. However here it is not the scent of dissent anymore, but the trail of an urban chic woman.

The composition of the fragrance gives the impression of a bias-cut cool satin dress as the green aromatic notes of aniseed and mint are not an obvious choice with the floral notes. It all feels a bit décalé. The hay and tobacco overtones add to the impression of originality and uniqueness. It is an assemblage of unlikely notes that work beautifully together.

The sillage of this perfume is simply extraordinary. It escapes the limitations of any prison. It lingers for ever on one's clothes. The perfume could have been called "Unforgettable" and it would have borne it well.

Notes from Couleur Parfum:

Notes de tête

Bergamote, Anis étoilé, Menthe Crêpue, Cardamome

Notes de coeur

Violette, Magnolia, Jasmin, Rose

Notes de fond

Iris, Héliotrope, Baume Tolu, Vanille

Post a comment

Latest Comments

Marie-Helene "Mimi" Wagner on Dsquared2 She Wood (2008) {New Perfume} : Thank you for the reminder and the recommendation. I need to try ...

Marie-Helene "Mimi" Wagner on Les Plus Belles Lavandes de Caron (2008) {Perfume Review} : Hi Nika, Thank you for you kind words! I'd say that the ...

Marie-Helene "Mimi" Wagner on Deseo by Jennifer Lopez (2008) {New Fragrance} {Celebrity Perfume} : Hi Melly, I think it was at least her 7th. She currently ...

Melissa on Night Show by Joaquín Cortés (2007) {New Fragrance} {Celebrity Fragrance} {Men's Cologne} : El y el perfume estan buenos te amo joaquin.

Marie-Helene "Mimi" Wagner on Article About Olivia Giacobetti: IUNX Is Back In Business {Fragrance News} {Fragrant Reading} : Yes, it's at Hôtel Costes. I'm glad you can take this opportunity ...

Marie-Helene "Mimi" Wagner on Guess By Marciano (2008) + 5 Bottles as Giveaways {Perfume Review} : I liked this perfume. It is more original than the packaging indicates. ...

Marie-Helene "Mimi" Wagner on Flower by Kenzo Winter Flowers (2008) {New Perfume} : Well you know the saying: why fix something that is working? But ...

Marie-Helene "Mimi" Wagner on Kenzo Vintage (2008) {Perfume Review} : Hi Alan, Wow, talk about a blast from the past! And on ...

Melly on Deseo by Jennifer Lopez (2008) {New Fragrance} {Celebrity Perfume} : Hello, my name is Melly, I'm from Germany and I want to ...

paola bonazzi on Article About Olivia Giacobetti: IUNX Is Back In Business {Fragrance News} {Fragrant Reading} : hi there I can't believe iunx is open again! I was so ...

Nika on Les Plus Belles Lavandes de Caron (2008) {Perfume Review} : Hello, Love your blog and Caron:) How's the lasting power of Les ...

pia on Dsquared2 She Wood (2008) {New Perfume} : a Lovely fragrance for ladies. and could definately be worn by males, ...

Christine Sepanek on Guess By Marciano (2008) + 5 Bottles as Giveaways {Perfume Review} : I just picked up a sample...last nite, as the sales lady promised....my ...

maisqueperfume on Plaisirs de Parfums: New Book (2008) {Fragrant Reading} : The detachable blotters are scented? Seems to be one more thing for ...

Tony Lawrence on Ralph Lauren Notorious (2008) {New Perfume} : Can anyone please tell me the name of either the trumpet player, ...

All original content and translations herein copyright © 2006. All rights reserved; reproduction requires the author’s prior written consent.
You are however welcome to provide a link back to the posts on this site as long as you explicitly mention their authorship, recognize the original source of the information you give, and acknowledge the site of origin.

Powered by
Movable Type 4.12