Singer Erykah Badu is reported to have been elected by Tom Ford to be the face of an as-of-yet-unnamed upcoming fragrance of his. The Grammy Award winning singer is known for her outspoken political views and sense of fashion earlier in her career. She now has a charity organization called Beautiful Love.
This move reported by Vogue UK, seems to confirm that niche perfume brands are as interested as luxury brands in perking up their images with celebrities. It also shows how they tap into a pool of celebrities that correspond to their edgier images.