Jean Paul Gaultier is preparing to launch a beauty care line for men called simply and explicitly Monsieur as well as a fragrance that is part of it called Monsieur: Eau du Matin (the aesthetics of the ad look quite a bit like those of Antidote). It will be commercialized from April 1st 2008. Like his previous beauty line Le Beau Mâle it is destined to men who feel free from conventions and love grooming....
The line goes a step further than the now more common skin care lines for men by including products such as a bronzer and even a Brow Definer Pencil and Brow Groomer.
You can watch a video in Italian describing the range,