The perfume was created by nose Harry Fremont from Firmenich. According to Women's Wear Daily the scent offers a linear, seamlessly blended character,
"[It] opens with vibrant mandarin, fresh green petals and cassis, built around a core of peony, water lily, natural rose otto, patchouli, exotic woods and soft musk. “There is a femininity to it, but it’s a lot like people describe our jewelry to be — masculine and feminine,” said Sybil Yurman. In fact, the fragrance’s structure was inspired by one of Yurman’s jewelry designs, a bouquet of stones, she said. “With that piece, you don’t really see one individual color, you see an essence of color with the mix. This fragrance is similar — it isn’t about a top note, middle note. It’s about a bouquet that you smell at the same time. We didn’t want the fragrance to be defined by any one note.”
The price positioning is higher than average at $120, which David Yurman equates to "a good tip in a restaurant for four people.” He has a point there. At least, $200 is not the new $100 for him.
The bottle was designed with artistic director David Lipman. The cap evokes the Cable Collection jewelry and the neck, David Yurman's wedding band. The flacon is made of Italian crystal.
Eaux de parfum sprays will be sold in two sizes: 1.7 oz. for $120 and 2.5 oz. for $165. As well, a 6.7-oz. body cream will be offered for $80.