Cosmétique Mag announced that L'Artisan Parfumeur have made the novel move of recruiting an in-house perfumer, like Jean-Michel Duriez for Jean Patou, Richard Fraysse for Caron, or Jean-Claude Ellena for Hermès.
Perfumers who are exclusively employed by a fragrance house to develop all of their perfumes (in principle) are a very select minority in the world of fragrances, but it is really what makes a perfume brand more of a perfume house in the traditional sense of the expression......
The new L'Artisan Parfumeur in-house nose is Bertrand Duchaufour, previously at Symrise. He has already created a number of perfumes for the brand, including
- Aedes de Venustas (2006, home fragrance)
- Ambroisie Ararat (2005)
- Dzongkha (2006) (see review)
- Mechant Loup (1997)
- Patchouli Patch (2002, with Evelyne Boulanger)
- Piment Brulant (2002)
- Poivre Piquant (2002)
- Timbuktu (2004)
He will be presented more publicly to the press in the US, in July of 2008, in New York City.
The next perfume launch for L'Artisan is Eau de Liane. It will be released first in France and in the fall (Oct-Nov) in the US.
• In other news, the April 1(vol.87) issue of Cosmétique Mag in an article by Fanny Grégoire entitled "S'ouvrir au grand public; pédagogie"(Opening up to the Wider Public: Pedagogy) lists several perfume sites/blogs, both Francophone and Anglophone ones. It is the first time we see perfume blogs mentioned in the French press while quotes in the Anglophone press have been quite numerous; it looks like a historic first.
Other sources: L'Artisan press service, Wikipedia - Bertrand Duchaufour