The line was inspired by makeup artist Carmindy from the Discovery Channel popular fashion show, What Not To Wear. She collaborated on the project and will use them on her show.....
"The Natural Beauty products are formulated with minerals, natural extracts and active botanicals including soy, bamboo, papaya and mango. The line offers 106 skus in 16 product categories, ranging from foundation, powders and blush to lip products, eyeshadow palettes and mascara. Prices range from $7.95 to $12.95."
Sally Hansen sees this new brand as a harmonious complement to Coty's glamor makeup brand Rimmel.
The new products will be available from May at select drugstores and at Ulta.
(Via Cosmetic News)
Nail Polish Makers Yield On Disputed Chemical (features Sally Hansen moving towards a greener position)