The Scoop: Pop singer and actress Jessica Simpson will launch her debut signature fragrance on August 15, 2008. It is called Fancy.
Love the black-and-white-cinema effect of this image (the ad is not released yet; it is the PR image communication image for now. This is the initial teaser folks). Very iconic. Think Marylin Monroe in the Misfits, the all-American open road etc. They are cultivating her America's sweetheart image.....
The singer already showed earlier interest in fragrances by designing a line of scents that could be literally licked and tasted, called Dessert.
The fragrance development deal was signed with Parlux and the Camuto Group. Parlux has already tackled the celebrity-fragrance market with, famously, Maria Sharapova and Paris Hilton. The Camuto Group specializes in designing global women's lifestyle brands.
(Via press release)