Patrick Dempsey to be the Face of New Avon Men's Fragrance {Perfume News} {Celebrity Fragrance}

Breaking news: actor Patrick Dempsey well-known for his role in Grey's Anatomy as Dr. Derek Shepherd has signed a multi-year contract with Avon to be the face of a new men's fragrance scheduled to launch in November of 2008.

“This will be arguably the strongest franchise in the company’s history,” said Andrea Jung, chairman and chief executive officer of Avon." [...].....

"Dempsey will be creative director of the fragrance project as part of his role with Avon. Dempsey’s wife, makeup artist Jillian Dempsey, has been Avon’s global creative color director since 2006."

Via Women's Wear Daily 

Now can we ask the all-important question: will it be the clean look or the scruffy one?