It is all about image, image, image and co-branding, co-branding, co-branding. This October 2008, Avon will launch a new fragrance called Bond Girl 007 which offers a still under-exploited twist on the celebrity perfume concept: the association of a fragrance with a movie franchise, James Bond in this case, and the hiring of a spokesperson who is part of the universe of the film, Gemma Aterton, the latest Bond girl.......
The launch of Bond Girl 007 will coincide with the opening of the new James Bond movie, "Quantum of Solace". There will be Avon sales representatives at select movie theaters at the international level to offer samples of the perfume.
"Created by Firmenich, the fragrance is composed of top notes of white peach and orange blossom; middle notes of jasmine, calypso orchid and freesia, and bottom notes of amber, cashmere wood, patchouli and musks."
The scent is priced at $30 for 1.7 oz.