If there is one mainstream Yankee perfume I would pull out of the drawer to demonstrate, that no, after all, not all perfumes in America are clean, just-showered-like and asexual, that would be Obsession by Calvin Klein. It breaks the stereotype and does it well. Apparently the new Calvin Klein will continue to weave the dirty-sexy theme.
This September 2008, Calvin Klein is launching a new feminine fragrance in the Obsession series called Secret Obsession. The ad campaign features Eva Mendes and already the buzz is naughty and the TV networks reportedly unhappy about the heavy sexual inuendos,
"It really taps into the secrecy of a private moment — where it's clear that Eva is having illicit thoughts," said Lori Singer, vice president of global marketing for the brand at Coty Prestige, "It's somewhat up to interpretation — because of how it's shot, and what you see and hear, and what you can't see and hear. You hear her voice, talking about having a sexy secret." ......
You know how it is? The more you suggest and allude to in hushed tones of voices, without explaining, the more transgressive it sounds? The more you need to imagine something really out there? What on earth is Mendes really doing in this ad? You start thinking about this indie movie, Teeth, where a woman is endowed with a carnivorous vagina. Maybe this is it or close? But, wait. The clue is in the shape of the bottle! Of course, a perfume-bottle-cum-dildo! (Sigh of relief). At any rate we won't be able to guess more tangibly until early June when the ad is released.
The perfume was created by Givaudan and perfume consultant Ann Gottlieb. It has "top notes of exotic plum, mace and rose de damas; a heart of Egyptian jasmine, French orange flower and tuberose, and base notes of cashmere woods, burnt amber, Madagascan vanilla and Australian sandalwood."
Eva Mendes is already addicted to the scent, saying
"When I first smelled Secret Obsession I was completely taken in," said Mendes. "It's like when you taste certain foods for the first time and you immediately have to have a second bite, that's how I felt about Secret Obsession."
"Eaux de parfum in three sizes will be sold: 1 oz. for $40, 1.7 oz. for $55 and 3.4 oz. for $72. The 1-oz. size will be exclusive to Sephora. Two ancillaries will also be sold: a 6.7-oz. body lotion for $38 and a 6.7- oz. shower gel for $30. The scent will be available in about 2,200 department and specialty stores in the U.S. Globally, it will be available in all markets in which the Calvin Klein brand is sold."