Cartier Roadster (2008) {New Fragrance}



After Santos, Declaration, and Pasha, jewelry brand Cartier are turning their attention anew towards men and preparing to launch a new masculine fragrance in September of 2008 called Roadster in reference to one of their timepiece designs......

Roadster Watch by Cartier 

Roadster is described as a mineral fougère and was created by perfumer Mathilde Laurent.

"Roadster mixes opening accords of bergamot and mint with vetiver, patchouli, cashmere wood, cistus labdanum and vanilla. It will be available in 100-ml. and 50-ml. eaux de toilette for $100 and $75, respectively. Accompanying the scent at launch will be an aftershave lotion, 100 ml. for $65, and a deodorant stick, for $30."

The bottle is designed to lie on its side in an effort to suggest the motion of a roadster from the Sixties and Seventies. The jus has been designed to appeal to younger consumers than other Cartier masculine scents; this time the target are 45-year-olds ("He [Philippe Nazaret]noted that Roadster targets a younger consumer — 45-year-olds — than earlier Cartier scents."). This must be a typo as Declaration in 1998 was explicitly launched to appeal to young men, even as young as 18-20-year-olds. Pasha is reported to be their best-selling fragrance for men.

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2 Comments | Leave a comment

  1. the bottom picture looks like a baby bottle. But weren't college kids running around with pacifiers a few years ago? The top picture? Well, it sure don't look like a ROADSTER to me. What was wrong with just fugere? how come does it have to have mineral in it? How about a fruity-floral fougere? Pfui.

  2. When you have the bottle in your hands, then you feel the true weight and value.
    It is an awsome "Cartier Object"
    A must have. The fragrance is a true hit as well.
    Mathile did a good job on this one !! Mes elicitations!


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