Ferragamo will launch a new perfume in September 2008 called Tuscan Soul. Its name by the way is the exact English translation of Isabel Derroisné Ame Toscane, a bestseller of the brand.
“...Tuscan Soul is designed to express the unique association between Tuscany and the Salvatore Ferragamo group.[...] “This is a long-term project for us, and we have put into it all our energy, creativity and commitment. It also represents a significant investment for our group. Tuscan Soul is the beginning of a lifestyle project for us…and it will be a massive brand.” ......
The fragrance was composed by Pierre Bourdon, who is incidentally officially retired now.
Tuscan Soul is described as a citrus woody floral and showcases Italian ingredients, citruses in particular such as Calabrian bergamot and other Sicilian citrus fruits. This is another example of what we dubbed the Beautiful Italy trend.
The advert was shot by Mario Testino and the TV ad by Zoe Cassavetes.