Fashion designer Paco Rabanne known for his daring use of metals in the 1960s-1970s on fashion runways as well as for his life-long interest in astrology and numerology is bringing together these two sources of inspiration in a new fragrance for men to be launched in August 2008 called 1 Million.
The new cologne is said to feature a coppery note seldom used in men's perfumes and is packaged in a spray bottle looking like a gold bar...
According to product manager Frédérique Appaire,
"...for Paco Rabanne «1 million» is none other than the first figure of a new system of thought. Even if the bottle represents the logo of a gold bar, the lecturer insisted that gold is not the main point. Indeed the world is ruled by money, yet the fundamental goal of human beings is to make their dreams come true, and this, in the condensed form of fantasies"
Three perfumers worked on 1 Million, among them Christophe Raynaud. The jus took 18 months to create and included 1800 trials. The scent is said to be characterized by "an excess of synthetic and natural materials".
According to the description, the perfume opens on sparkling and luminous notes which include grapefruit, mint, and blood orange. The heart comprises an absolute of rose, cinnamon, and spices. The base rests upon leather, white wood, amber and Indonesian patchouli. The coppery accord is somewhere in there.
For a glimpse of the Zeitgeist, see also Comme des Garçons 8 88, which is based on a gold accord.
[Via El Watan]