Porsche Design as the result of a joint effort between Groupe Clarins and the Porsche SE subsidiary will launch a new masculine fragrance in October of 2008 called The Essence. It is reported to have been originally inspired by a single molecule named "Artical" which has the property of conveying a sensation of extreme freshness without the usual reference to a marine atmosphere. In this case the freshness alluded to is that of the North Pole.
Historically this is very interesting as it is not a first despite the forward-sounding name of the molecule; the classic Chanel No. 5 is also said to have been partly inspired by the sensation of freshness experienced by its perfumer Ernest Beaux while in the vicinity of a lake in the Arctic region.......
The Essence was created by Anne Flipo and Bruno Jovanovic of IFF.
"Its top notes include Artical (for a fresh though not an icy scent), juniper and blueberry. Among heart notes are Russian coriander, black pepper and Siberian pine, and in the base are notes of fir balsam, patchouli and incense." [...]
In the U.S., the Porsche Design collection will include a 1.7-oz. eau de toilette spray for $54; a 2.7-oz. edt spray for $70; a 6.7-oz. hair and body shampoo for $28, and a 2.5-oz. stick deodorant for $20. A 2.7-oz. "luxury" edt spray (in black glass) for $80 is due to come out in the U.S. in November."