Actor Josh Hartnett will be the face of the upcoming Armani fragrance for men called Emporio Armani Diamonds pour Homme, to be released this summer according to one US source and in September of 2008 according to a French source, a country where the fragrance might make a delayed entry.
The new scent is meant to be the counterpart to Emporio Armani Diamonds fronted by singer Beyoncé Knowles, both borrowing from star charisma to seduce new scent aficionados......
In this case however, the new cologne seems to have been directly inspired by Hartnett's personality and ineffable qualities as Giorgio Armani said that he had been admiring the young actor for a while and explained,
"Both on and off screen he has a charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance."
And we are realizing that celebrity fragrances are not a trend anymore but a whole genre of perfumes.